3 Quick Tips for Good E-Mail Subject Lines
E-mail marketing can really help you build your business but there are some things that you need to keep in mind, like the subject line. Here are some email marketing strategies for creating well...
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How do I create a printer-friendly email newsletter?
Regardless of how strong your love of trees or dislike of printers is, every now and then there’s a worthy reason for either for you or your subscribers to print an email. Sadly though, simply hitting...
View ArticleHow can I ensure all my campaigns are compliant with British law?
The British government implemented the relevant EU directive in December 2003 with the Privacy and Electronic Communications Regulations. The legislation has attracted criticism for being too weak, for...
View ArticleWho can I send email to?
Guidelines for permission based email marketing Why do I need permission? Sending people unsolicited email, commercial or otherwise, is against the law in many countries worldwide. Besides that,...
View ArticleWhy do email marketing?
It works People unfamiliar with email marketing wonder what all the fuss is about. Didn’t spam kill email as a marketing vehicle? And if spam didn’t kill it, what about blogs, Twitter and all the other...
View ArticleEMAIL, RETENTION OR ACQUISITION?
Email, Facebook, and Twitter each provide marketers with the ability to compile a database full of customers and prospects. This ability to gather consumers into a visible list certainly looks like the...
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